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Volcom has just made their brand a little stronger by buying out Electric Visual for a hefty sum of 25 Million Plus according to industry insiders. This will only make Volcom that much more of a presence online and in the action sports circle of influence. The announcement was made clear a few days ago, but the smoke seems to have settled and both companies are ecstatic about the promising future of Volcom. It’s unclear as to whether or not the Electric branding will continue forever in the same brand and image, but as of now, Volcom has a new kid in their fold. Volcom has purchased Electric, and that’s the simplest way to put it. Who’s next for Volcom?

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2 Comments

  1. Anonymous on January 17th, 2008
    1

    volcom-buys-electric-eyewear/

    this is huge news in the action sports industry. We know you love Volcom Clothing, in addition we know you really dig Electric eye-wear. Two rad lifestyle brands under one roof, Sick!

  2. sir jorge on January 17th, 2008
    2

    This is definitely going to be a stellar move.

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