To celebrate the release of their cold activated cans, Coors is coming to Seattle with a barge of beer and snow for a mid spring rail jam which will feature riders from the Snocon Snowboard team.  On May 15, be at Pier 56 on the Seattle Waterfront at 2 PM for this event which is free to the public and will include a rail jam and live music by Manchester Orchestra.

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Press release:
On Friday, May 15, to celebrate the anticipated arrival of the new Cold Activated Can, Coors is creating and activating a life-like Rocky Mountain Cold Front that will float from Lake Union to Elliott Bay.  This Cold Front will eventually land at the back lot, where an oversized can will rise up and sit on top of the snow mass.  On land, in the back parking lot, a Cold Front Jam celebration with 15 of the top NW Riders will occur to ceremoniously welcome the Cold Activated Can.  Recently  seen on Letterman, Manchester Orchestra will perform 5 songs as part of END session.

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10 Comments

  1. drexnefex on May 8th, 2009
    1

    oh im f-ing there!
    sweet.

    free beer right?

  2. Julie on May 10th, 2009
    2

    what kind of rails will there be to hit?

  3. sabrina.p on May 10th, 2009
    3

    is this an open event,where i and other skiiers can hit the rail

  4. cassidyyy.m on May 10th, 2009
    4

    nahhh sabbz.
    mygoooodness we just found out.
    no no nooooo

  5. Anonymous on May 10th, 2009
    5

    open to skiers?

  6. gbiscuit on May 13th, 2009
    6

    nahh sabrina can goaway

  7. rhys logan on May 13th, 2009
    7

    so stoked

  8. tclaught. on May 15th, 2009
    8

    im there!
    so stoked…

  9. Matt on May 15th, 2010
    9

    I’m standing on pier 56 and I there’s no one here… WTF

  10. cosby on May 17th, 2010
    10

    Sorry, this was last year: May 15, 2009!

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